ABOUT GOKNOW MEDIA
Meet the creators and producers of the series Millennials to Watch, AshMarie Boyd and EJ Johnson. After meeting their freshman year of college, Boyd and Johnson would link up years later to collaborate with local brands helping to capture social media and photography in real time.
In 2015, the duo operating as a team under the title of GoKnow Media, would have an opportunity to spotlight their peers in Dallas through a partnership with a local publication The Dallas Weekly, thus Millennials to Watch was born. MTW quickly became a platform of recognition for leaders in the area and a resource for networking with up and coming talent and leaders in the Dallas-Fort Worth metroplex. With each individual of GoKnow Media bringing their own strength to the table, Dallas readers were blown away learning the essence of its own hometown heroes, their respective industries and how millennials were using their own resources to contribute to their communities.
In its first year of production, MTW garnered more than 200,000 readers and engaged users online. Since then, the platform has recognized close to 40 individuals in the state of Texas and a growing number outside of Texas. In 2017, the team began to broaden its reach, engaging with millennials in different parts of the country. 2018 will bring new and exciting individuals to the lineup as MTW expands its network.
The Team –
Johnson, the director of Marketing and Visual Communications holds a Marketing degree from Abilene Christian University. He is a Teach for America alum ’12 and a published photojournalist. You can follow him at @Ejohnsoniv.
Boyd, a graduate of the Mayborn School of Journalism at the University of North Texas uses her degree in Strategic Communications as the lead editor and director of Communications. Boyd also works as a Social Media Manager at a local Fortune 100 company and freelances in her free time. You can follow her at @TheAshMarieShow.
For this team, highlighting millennials of color across the country is an opportunity to honor our ancestors while teaching those to come that change begins in your own backyard. With Millennials to Watch, we’ve learned that acknowledging other leaders has sparked the passion within ourselves to be the change we wish to see.
Follow Millennials to Watch on Instagram at @MillennialsToWatch or the team @GoKnowMedia.